We assume that all visitors and users of our Website have read this document carefully and accept its content. Anyone not in agreement with this privacy policy must abstain from using our website. We reserve the right to change our privacy policy in accordance with requirements.
By using this website, you declare that you are of adult age in your state or province of residence, or that you are of adult age in your state or province of residence and that you have granted your consent to allow one of the minors for which you are responsible to use this site.
Any information stored on our Website is processed confidentially. All information is stored in a completely secure way and is only accessible to authorized staff. We use and maintain appropriate technical, security and organizational measures to protect the personal data against unauthorized or illegal processing and use, and against accidental loss, destruction, damage, theft or disclosure.
For residents of the European Union: In order to comply with the requirements of the General Data Protection Regulation (GDPR) for our European users, this privacy policy describes the legal basis on which we process your personal data and provides other information required by the GDPR.


All data that relates to you is collected from you directly: when you provide us with personal information to perform a transaction, verify your credit card, make an order, make arrangements for a delivery or return a purchase, you grant your consent for us to collect your personal information and use it for this purpose only.

When you visit our Website, we also automatically receive your computer’s Internet Protocol (IP) address to provide us with information which gives us a better knowledge of your browser and operating system.

Marketing email (if applicable and when the law permits): With your permission and on condition that this is legal within your jurisdiction, we may, within the periods provided for by the law, send you emails about our Website, new products and services and other updates. By “authorization”, we mean express authorization that you have provably granted to us. Authorization to send commercial or marketing emails may be obtained in one of the following cases, which we consider to be an existing business relationship with you or a request for information from you:

All marketing emails must contain an indication that you can refuse to receive any more marketing emails from us, without any cost to you. All marketing emails must prominently display an unsubscribe option.


The legal basis for collecting the personal data of Users is:

We may use your personal information, particularly your name, address, telephone, email address and other relevant data to carry on our business, improve our websites, develop new products and services, provide information and support, better understand your needs and interests, personalize communications and advertising, comply with your contractual obligations and, generally, promote a high-quality experience for you. For example, we may use your personal information, including your email address, to:


Ma-boutique-shopping may process all or part of the following information:


4.1. Ma-boutique-shopping uses session cookies so Users do not have to identify themselves each time the Service is accessed in the course of a single day, other than during the first time it is accessed. These files stored on the computer allow the User to be identified each time he or she connects to the Website.

4.2. In addition, in order to improve the Website, Ma-boutique-shopping uses audience measurement cookies such as those indicating the number of page views, the number of visits, the activity of visitors on the Website and their return frequency using the services of Google Analytics. These cookies only allow the creation of statistical studies on the traffic of visitors to the Website whose results are completely anonymous.

4.3. Ma-boutique-shopping also uses third-party cookies.
Third parties authorized to access the data collected in third-party cookies by Ma-boutique-shopping undertake to use this data in accordance with the applicable legal provisions and to respect the privacy of internet users.

4.4. Generally, any User may, if he so wishes, object to the use of cookies used by Ma-boutique-shopping by selecting the appropriate options within his or her browser to disable cookies (the Help section of the browser used will specify how to do this) or by contacting us directly at the;


We may disclose your personal data in accordance with the purposes described in our privacy policy, as follows:

  1. To affiliates and partners: To companies or enterprises we belong to or control, and within our company, in order to provide and improve the services, for marketing and advertising purposes.
  2. To service providers and suppliers: To business partners, marketing partners and suppliers to provide, improve and personalize our services.
  3. For publicity and marketing: To advertising and marketing partners for advertising and marketing purposes, with your consent, in our name and the name of third parties, including social network providers, if applicable.
  4. For some analyses and improvements: To some companies for the purposes of analyzing and improving our services.
  5. For legal compliance, the application of the law and public safety: we reserve the right to provide and disclose any personal information about or provided by you to officials responsible for application of the law or other governmental officials if we consider it necessary, at our sole and absolute discretion, to comply with any law or the request of a governmental agency or entity, law-enforcement organizations, governmental or regulatory organizations, legal authorities or other authorized third parties in order to comply with the laws, regulations, directives of courts or other legal obligations or to aid an investigation, protect and defend our rights and property, or the rights and security of third parties, apply our terms and conditions of use, this privacy policy or agreements with third parties, or for crime prevention purposes.


Some third-party services that we may have cause to use for our work, such as payment gateways and other transaction or payment processors, are required to comply with the security standards imposed upon them, such as PCI-DSS (Payment Card Industry Data Security Standard), which is a set of security standards designed to ensure that all payment processors that accept, process, store or transmit credit card information maintain a secure environment. All the direct payment gateways we use comply with PCI-DSS, which is a joint effort of brands such as Visa, MasterCard, American Express and Discover, to protect the processing of credit card data.
Although we do not store your credit card information, these payment gateways and other transaction or payment processors, under PCI-DSS, may store your transaction purchase data for as long as necessary to complete the transaction and then as long as the law requires.
These payment gateways and other payment transaction processors and other third parties have their own privacy policies in relation to the information we are required to provide them with for your purchase transactions.
For these suppliers, we recommend that you read their privacy policies to understand how your personal data will be processed.
In particular, do not forget that some suppliers may be located or have offices located in a jurisdiction that is different from yours or ours. Thus, if you choose to perform a transaction that involves the services of a third-party service provider, your information may be subject to the laws of the jurisdiction(s) in which this service provider or its offices are based.
Once you leave our website or are redirected to a Website or third-party application, you are no longer governed by this privacy policy or our Website’s terms and conditions of use.

This privacy policy does not apply to the practices of companies that we do not own or control or to people we do not employ or manage. We have no control over, do not examine and are not responsible for third-party websites, their content or any good or service available via third-party websites. Our privacy policy does not apply to third-party websites, and all data you provide to third-party websites is done at your own risk. We encourage you to view the privacy policies of any third-party website you interact with.


To protect your personal information, we take reasonable precautions and follow the best practices of the industry to ensure it is not lost, misused, accessed, disclosed, modified or destroyed.
If you provide sensitive information, such as login details and credit card information, this information is encrypted using SSL (Secure Socket Layer Technology) and stored in an encrypted way. Although no form of internet transmission or electronic storage is 100% secure, we use generally accepted commercial standards to protect your personal information.


When your personal data originating in the European Economic Area is processed outside the European Economic Area in a country that is not designated as offering an adequate level of privacy protection by the European Commission, we agree that the transfer shall be performed in accordance with this policy, which we shall maintain fully and effectively in force: the contractual elements concluded between us commit us beyond the provisions of the countries that do not offer the same degree of protection.
We have set up data processing agreements to ensure compliance with the relevant directives. All processing is carried out in accordance with the strictest security standards.


We will erase the personal data from our files as soon as possible after receiving a notification and, once all transactions are complete, we shall comply with all reasonable instructions regarding the erasure of the remaining personal data. We shall not retain data for longer than necessary to achieve the objectives for which it has been collected or as required by applicable laws and regulations. Ma-boutique-shopping shall thus retain your personal data for a limited period. The duration of this retention shall thus vary according to the purpose of the processing and the category of data processed. A customer’s personal data is retained throughout the period of the contractual relationship and 5 years beyond that. For a prospective customer, 3 years following our last interaction.
For cookies, their retention period is 13 months following their installation on your browser for advertising cookies and the time you are on our website for technical cookies. Once these periods have elapsed, your personal data will be either deleted or anonymized and used for historical purposes, studies and statistics.


In accordance with applicable European regulations, Ma-boutique-shopping Users have the following rights:

If the User wants to know how Ma-boutique-shopping uses his or her Personal Data, request its rectification or object to its processing, the User may contact Ma-boutique-shopping by writing to the following address: Ma-boutique-shopping – Inter-Bureaux, 65 rue Hénon 69004 Lyon or by email to
In this case, the User must indicate the Personal Data that he or she wishes Ma-boutique-shopping to rectify, update or erase, identifying themselves precisely with an identity document (identity card or passport).
Requests for the deletion of Personal Data are subject to requirements imposed on Ma-boutique-shopping by the law, particularly in relation to the archiving or retention of documents.